Monday, June 27, 2022

FBNQuest affirms its commitment to stakeholders with’Powered by People’ campaign

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Riding on the core insight that most people, individuals and corporates alike, are on a mission to grow their wealth, and subsequently, constantly searching for additional income streams or investing their earnings; FBNQuest provides comfort and assurance to both current and potential clients, by The’Powered by People’ campaign showcases the unwavering commitment, resilience and spirit of excellence that is delivered through FBNQuest’s employees to its clients and providers.

From its humble beginnings to its current position as one of the foremost investment managers of choice in Nigeria with strong corporate and investment banking capabilities, FBNQuest has always be known for its tenacity, drive, passion, and the courage to take clients through uncharted waters.

The campaign sets a direction for the FBNQuest brand, built around the belief that investing, at its heart, is people helping people. The campaign portrays a different side of the brand persona, and the importance it places on its clients’ needs, while maintaining competence, thought leadership and demonstrable industry experience.

To further drive the essence of the #PoweredbyPeople campaign, supporting activations and expressions were deployed, including the lead video titled’Who is “Mo”?’. The video navigates through different moments in the lives of the people through one character “Mo” who has dreams and aspirations and shows the people of FBNQuest, equipped to provide real insights and solutions that are right for their clients.

Speaking on the campaign, Lolade Sasore, Head, People and Knowledge Engagement, stated that “the campaign stretches beyond advertising; it is part of a promise to create an added personalised experience for our clients across all touchpoints. We are delighted to have a message. If we have learnt anything about ourselves in recent past, it is that a global pandemic could not stop us from working as a team to deliver value to our employees, clients and shareholders. We We are confident in our people ”, she added. We are Powered by People and this is the spirit we are taking forward on a quest into every unpredictable future. We are confident in our people”, she added.

Through the #PoweredbyPeople campaign, FBNQuest seeks to reiterate its commitment to its clients by ensuring they are firmly integrated in their financial dreams and future.

FBNQuest is the unified brand name for the Merchant Banking and Asset Management businesses of FBN Holdings Plc, one of the strongest and most dependable financial service groups in sub-Saharan Africa.

The businesses include FBNQuest Merchant Bank, FBNQuest Asset Management, FBNQuest Securities, FBNQuest Capital, FBNQuest Trustees and FBNQuest Funds.

Located in Lagos, Abuja and Port Harcourt, our broad range of services ensure we offer bespoke solutions to our clients. So, whether you are searching for a guide to investing, business financing or advice on the preservation of your wealth, our world-class team will partner with you to understand your needs and deliver a tailored solution for a new tomorrow.

#FeaturedPost #FeatureFBNQuest

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